JOCOM’s Digital Capabilities/ Case study
Expanding JOCOM’s Digital Capabilities Through a Unified, Extended Tech Team
- Client: JOCOM MSHOPPING SDN BHD
- Industry: E-Commerce / Retail Technology
- Services: iOS & Android Development, PHP Backend, Extended Team Model
Highlights
- Integrated as JOCOM’s extended development team across iOS, Android, and PHP
- Accelerated feature delivery and improved platform development velocity
- Enhanced app stability, performance, and backend efficiency
- Worked in sync with JOCOM’s internal processes and sprint cycles
- Strengthened their engineering capacity during a period of rapid product evolution
- Contributed to a smoother, more scalable digital experience
Technology Stack
- iOS: Swift, Xcode, Story Board
- Android: Kotlin, Jetpack
- Backend: PHP, MySQL
- APIs: REST API integrations
- Tools: Asana,Bitbucket, Slack, Postman
Overview
JOCOM partnered with Rosemallow Technologies to expand their development capabilities, integrating our team directly into their workflow to build and enhance features across mobile and backend platforms.
JOCOM MSHOPPING SDN BHD is a fast-growing e-commerce platform redefining community-driven shopping. As their product roadmap expanded, they aimed to increase their development capacity across iOS, Android, and backend systems.
Rosemallow Technologies joined the initiative as an extended engineering team, aligning with JOCOM’s internal culture, communication style, and delivery rhythm. This collaboration allowed both teams to work side-by-side, advancing the product with consistent momentum.
Challenge
JOCOM was scaling quickly and needed additional engineering bandwidth to match the pace of new features, platform improvements, and market demands.
With more users and a growing product vision, JOCOM needed a larger tech force that could integrate seamlessly and maintain continuity across all development streams..
They weren’t looking for outsourcing.
They were looking for co-builders — people who could contribute directly, think with them, and match their speed..
The goal was simple:
To expand engineering power without disrupting workflows or slowing down innovation…
Our Approach
Our developers blended into JOCOM’s team structure, sharing responsibilities, building new features, and strengthening the platform through aligned daily collaboration.
iOS (Swift)
- Developed new modules and UI flows
- Enhanced app responsiveness
- Managed API updates and platform refinements
Android (Kotlin)
- Built new features aligned with product goals
- Improved performance and compatibility
- Strengthened API interactions and data handling
Backend (PHP)
- Refined backend logic to support growing features
- Improved API performance and response times
- Maintained backend reliability for continuous app updates
We participated in standups, sprint planning, and release cycles — operating as a natural extension of JOCOM’s in-house engineering team.
Outcome
With a unified extended team model, JOCOM increased development speed, improved platform performance, and advanced their digital roadmap with greater confidence.
The collaboration resulted in:
- Faster and more predictable release cycles
- Strengthened iOS and Android apps
- A more robust and scalable backend
- Increased engineering capacity without hiring overhead
- A smoother, more coordinated development workflow
This partnership allowed JOCOM to keep expanding their platform while maintaining the pace and quality of delivery they envisioned.